Growth
Diamonds Direct against its category
The biggest tracked US jewelry store chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Diamonds Direct's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
K
Kay Jewelers
|
-1.0% |
| 2 |
J
Jared
|
-4.8% |
| 3 |
Z
Zales
|
-4.8% |
| 4 |
T
Tiffany & Co.
|
-10.6% |
| 5 |
C
Cartier
|
+19.2% |
| 6 |
J
James Avery Artisan Jewelry
|
+2.2% |
| 7 | D Diamonds Direct | -3.4% |
| 8 |
D
David Yurman
|
+12.8% |
| 9 |
S
Shane Co.
|
+7.4% |
| 10 |
H
Helzberg Diamonds
|
-5.5% |
Share of tracked category spend, indexed
Store footprint
Store map
31 tracked Diamonds Direct locations across 16 US states.
Tracked stores by state
- Texas 8
- Florida 3
- Virginia 3
- Illinois 2
- North Carolina 2
- Ohio 2
- South Carolina 2
- Alabama 1
- California 1
- Indiana 1
- Maryland 1
- Michigan 1
- Missouri 1
- Oklahoma 1
- Pennsylvania 1
- Wisconsin 1
Customer overlap
Who shops at Diamonds Direct
Tracked chains Diamonds Direct customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
R
Reid's Fine Foods
85
B
Blackhawk Hardware
63
F
Foxcroft Wine Co.
47
L
Little Mama's Italian
47
M
Mecklenburg County ABC Store
32
Mecklenburg County ABC Store
32
G
Green Top Sporting Goods
31
Green Top Sporting Goods
31
D
Duckworth's Grill & Taphouse
31
T
The Angus Barn
31
The Angus Barn
31
O
Olde Mecklenberg Brewery Beer Garden
29
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