Growth
Zales against its category
The biggest tracked US jewelry store chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Zales's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Kay Jewelers | -0.9% |
| 2 | Jared | -5.0% |
| 3 | Zales | -4.7% |
| 4 | Tiffany & Co. | -9.5% |
| 5 | Cartier | +18.9% |
| 6 | James Avery Artisan Jewelry | +1.5% |
| 7 | Diamonds Direct | -7.9% |
| 8 | Helzberg Diamonds | -1.5% |
| 9 | David Yurman | +12.3% |
| 10 | Shane Co. | +7.0% |
Share of tracked category spend, indexed
Store footprint
Store map
420 tracked Zales locations across 43 US states. Texas, Florida, and California hold 34% of them.
Tracked stores by state
- Texas 72
- Florida 40
- California 31
- North Carolina 19
- Georgia 18
- Virginia 18
- Pennsylvania 17
- Ohio 13
- Tennessee 13
- Alabama 12
- Colorado 12
- Illinois 11
- Indiana 10
- Louisiana 10
- New Jersey 10
- Arizona 9
- Michigan 9
- Maryland 8
- Nevada 8
- Oklahoma 7
- South Carolina 7
- Kentucky 6
- Washington 6
- Delaware 5
- Mississippi 5
- Arkansas 4
- New Mexico 4
- New York 4
- Wisconsin 4
- West Virginia 4
- Hawaii 3
- Kansas 3
- Missouri 3
- Oregon 3
- Alaska 2
- Connecticut 2
- Iowa 2
- Idaho 1
- Massachusetts 1
- Minnesota 1
- North Dakota 1
- New Hampshire 1
- Rhode Island 1
Customer overlap
Who shops at Zales
Tracked chains Zales customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
H-E-B
100
Kay Jewelers
95
Dillard's
94
Schofield Barracks
52
Best Buy
47
Schofield Barracks Main Exchange
43
More trends