Growth
Mardel Christian & Education against its category
The biggest tracked US bookstore chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Mardel Christian & Education's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Barnes & Noble | +0.2% |
| 2 | Books-A-Million | +4.5% |
| 3 | Half Price Books | -4.1% |
| 4 | Deseret Book | +14.6% |
| 5 | 2nd & Charles | +8.8% |
| 6 | Mardel Christian & Education | -8.3% |
| 7 | Kinokuniya | -14.9% |
| 8 | McKay Used Books & CD's | -11.8% |
| 9 | Joseph-Beth Booksellers | -3.8% |
| 10 | Powell's Books | -3.0% |
Share of tracked category spend, indexed
Store footprint
Store map
44 tracked Mardel Christian & Education locations across 12 US states. Texas, Oklahoma, and Arkansas hold 70% of them.
Customer overlap
Who shops at Mardel Christian & Education
Tracked chains Mardel Christian & Education customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends