Growth
Indigo against its category
The biggest tracked US bookstore chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Indigo's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
B
Barnes & Noble
|
+0.3% |
| 2 |
B
Books-A-Million
|
+4.8% |
| 3 |
H
Half Price Books
|
-5.0% |
| 4 |
D
Deseret Book
|
+15.1% |
| 5 |
2
2nd & Charles
|
+9.0% |
| 6 |
K
Kinokuniya
|
-12.3% |
| 7 |
M
Mardel Christian & Education
|
-12.1% |
| 8 |
M
McKay Used Books & CD's
|
-10.0% |
| 9 |
J
Joseph-Beth Booksellers
|
-1.8% |
| 10 |
P
Powell's Books
|
-2.0% |
| 97 |
I
Indigo
|
- |
Share of tracked category spend, indexed
Store footprint
Store map
16 tracked Indigo locations across 12 US states and DC.
Tracked stores by state
- California 2
- Georgia 2
- Texas 2
- Arizona 1
- Connecticut 1
- District of Columbia 1
- Delaware 1
- Florida 1
- Illinois 1
- Mississippi 1
- North Carolina 1
- New Jersey 1
- Virginia 1
Customer overlap
Who shops at Indigo
Tracked chains Indigo customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
O
Old City Market and Oven
100
L
Lassen's Natural Foods & Vitamins
52
Lassen's Natural Foods & Vitamins
52
R
Red Bear Brewing
23
U
Uncorked Wine & Spirits
21
A
A. Litteri
20
S
Stellina Pizzeria
19
T
The Station on Kings
13
Y
YELLOW
12
M
Minetta Tavern
12
Minetta Tavern
12
More trends