Growth
2nd & Charles against its category
The biggest tracked US bookstores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks 2nd & Charles's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
B
Barnes & Noble
|
+2.5% |
| 2 |
E
Exchange
|
+0.6% |
| 3 |
B
Books-A-Million
|
-0.2% |
| 4 |
H
Hudson News
|
-1.6% |
| 5 |
H
Half Price Books
|
-3.7% |
| 6 |
D
Deseret Book
|
-13.8% |
| 7 |
2
2nd & Charles
|
+1.2% |
| 8 |
K
Kinokuniya
|
+2.2% |
| 9 |
N
Newbury Comics
|
+7.3% |
| 10 |
M
Mardel Christian & Education
|
-1.6% |
Share of tracked category spend, indexed
Store footprint
Store map
50 tracked 2nd & Charles locations across 19 US states.
Customer overlap
Who shops at 2nd & Charles
Tracked chains 2nd & Charles customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
C
Camp LeJeune
100
F
Ft Eustis Chapel
70
G
Gas Station - Martin's
70
C
Camp Lejeune Commissary
57
M
MCX
56
MCX
56
D
Dorothy Lane Market
51
Dorothy Lane Market
51
N
New River YMCA
50
W
Wallace Creek
46
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