Growth
2nd & Charles against its category
The biggest tracked US bookstore chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks 2nd & Charles's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Barnes & Noble | +0.2% |
| 2 | Books-A-Million | +4.5% |
| 3 | Half Price Books | -4.1% |
| 4 | Deseret Book | +14.6% |
| 5 | 2nd & Charles | +8.8% |
| 6 | Mardel Christian & Education | -8.3% |
| 7 | Kinokuniya | -14.9% |
| 8 | McKay Used Books & CD's | -11.8% |
| 9 | Joseph-Beth Booksellers | -3.8% |
| 10 | Powell's Books | -3.0% |
Share of tracked category spend, indexed
Store footprint
Store map
52 tracked 2nd & Charles locations across 19 US states. Colorado, Virginia, and Alabama hold 33% of them.
Customer overlap
Who shops at 2nd & Charles
Tracked chains 2nd & Charles customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Camp LeJeune
100
King Soopers
99
MCX
67
Food Lion
62
Camp Lejeune Commissary
57
Dorothy Lane Market
50
Wallace Creek
46
McKay Used Books & CD's
39
Fort Eisenhower Commissary
38
More trends