Growth
Seagull Book against its category
The biggest tracked US bookstore chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Seagull Book's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Barnes & Noble | +0.2% |
| 2 | Books-A-Million | +4.5% |
| 3 | Half Price Books | -4.1% |
| 4 | Deseret Book | +14.6% |
| 5 | 2nd & Charles | +8.8% |
| 6 | Mardel Christian & Education | -8.3% |
| 7 | Kinokuniya | -14.9% |
| 8 | McKay Used Books & CD's | -11.8% |
| 9 | Joseph-Beth Booksellers | -3.8% |
| 10 | Powell's Books | -3.0% |
| 60 | Seagull Book | -78.2% |
Share of tracked category spend, indexed
Store footprint
Store map
14 tracked Seagull Book locations across 3 US states. Utah holds 86% of them.
Customer overlap
Who shops at Seagull Book
Tracked chains Seagull Book customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Deseret Book
100
Dick's Market
59
Macey's
50
Lee's Marketplace
41
Mr. Mac
31
Stokes Market
29
Ream's
28
Good Earth Markets
25
Kent's Market
24
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