Growth
Seagull Book against its category
The biggest tracked US bookstores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Seagull Book's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
B
Barnes & Noble
|
+2.5% |
| 2 |
E
Exchange
|
+0.6% |
| 3 |
B
Books-A-Million
|
-0.2% |
| 4 |
H
Hudson News
|
-1.6% |
| 5 |
H
Half Price Books
|
-3.7% |
| 6 |
D
Deseret Book
|
-13.8% |
| 7 |
2
2nd & Charles
|
+1.2% |
| 8 |
K
Kinokuniya
|
+2.2% |
| 9 |
N
Newbury Comics
|
+7.3% |
| 10 |
M
Mardel Christian & Education
|
-1.6% |
| 16 |
S
Seagull Book
|
-12.6% |
Share of tracked category spend, indexed
Store footprint
Store map
13 tracked Seagull Book locations across 2 US states.
Customer overlap
Who shops at Seagull Book
Tracked chains Seagull Book customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
D
Dick's Market
58
L
Lee's Marketplace
44
Lee's Marketplace
44
M
Macey's Pleasant Grove
35
S
Stokes Market
31
Stokes Market
31
M
Mr. Mac
30
Mr. Mac
30
L
LDS Kaysville Singles Dance
26
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