Trends · data through September 2026

Grocery & Convenience trends in Santa Rosa-Petaluma, CA

Iceflower tracks 296 stores from 240 grocery & convenience chains in Santa Rosa-Petaluma, CA. Trader Joe's grew fastest over the last year, ahead of Oliver's Market and Lola's Market.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
240
Tracked stores
296
Consumer panel
130M+

Growth ranking

Fastest-growing tracked grocery & convenience chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Trader Joe's and Oliver's Market sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Trader Joe's - +3.9%
2 Oliver's Market - +1.2%
3 Lola's Market - -2.5%
4 Whole Foods Market - -2.7%
5 Grocery Outlet - -4.0%
6 Raley's - -4.4%
7 Safeway - -4.7%
8 MD Liquor & Food - -5.7%
9 Lucky Supermarkets - -11.1%
10 Bianchini's - -15.7%
  • Supermarkets
  • Other grocery stores
  • Liquor Store
  • Farm
  • Corner Stores & Bodegas
  • Upscale & Natural Grocers
  • Food & Beverage Store
  • Other categories

Store footprint

Store map

296 tracked store locations in Santa Rosa-Petaluma, CA, colored by category. The top 5 chains by store count run 34 of the 296 stores (11%); 217 of the 240 tracked chains have a single store here. 9% of the tracked grocery & convenience stores here are farms, against 2% across California.

  • Supermarkets (56)
  • Other grocery stores (46)
  • Liquor Store (32)
  • Farm (27)
  • Corner Stores & Bodegas (25)
  • Upscale & Natural Grocers (20)
  • Food & Beverage Store (16)
  • Other categories

Top tracked chains by store count

  • 1 Safeway 14
  • 2 Lucky Supermarkets 6
  • 3 Oliver's Market 5
  • 4 Whole Foods Market 5
  • 5 Raley's 4
  • 6 Grocery Outlet 4
  • 7 MD Liquor & Food 4
  • 8 Lola's Market 4
  • 9 Trader Joe's 3
  • 10 Fru-Ta 3
  • 11 Bianchini's 3
  • 12 Rancho Mendoza Super Mercado 2
  • 13 Easy Stop Market 2
  • 14 Sonoma Valley Fruit Basket 2
  • 15 BevMo! 2
  • 16 Fast and Easy Mart 2
  • 17 Sam's Market 2
  • 18 MD Market 2
  • 19 Ortega's Market 2
  • 20 Costco 2
  • 21 FoodMaxx 2
  • 22 Pacific Market 2
  • 23 Smart & Final 2
  • 24 Petaluma Farms 1
  • 25 La Rosa Market 1
  • 26 Jupiter Foods 1
  • 27 Beer Baron 1
  • 28 Sonoma Spice Queen 1
  • 29 Wine Country 1
  • 30 Apna Bazaar 1
  • 31 Little Hills Christmas Tree Farm 1
  • 32 Lakeside Pure Water 1
  • 33 Ocean Cove General Store 1
  • 34 Hanson of Sonoma Distillery 1
  • 35 Deep Roots Farm 1
  • 36 Petaluma Pumpkin Patch 1
  • 37 Larkfield Liquor and Deli 1
  • 38 Healdsburg Liquor and Market 1
  • 39 Guerneville Liquor Inc 1
  • 40 Duncans Mills General Store 1
  • 41 La Bodega 1
  • 42 Reindeer Ridge Christmas Tree Farm 1
  • 43 Garlock Tree Farm 1
  • 44 Harry's Market 1
  • 45 Benton Market 1
  • 46 Forest Hill Market 1
  • 47 Cotija's Market 1
  • 48 Panizzera Meat Co 1
  • 49 Viva Oaxaca 1
  • 50 Journeyman Meat Co. 1

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