Trends · data through September 2026

Retail & consumer trends in Rockford, IL

Iceflower tracks 2,318 stores from 1,720 retail and consumer chains in Rockford, IL. Enterprise Rent-A-Car grew fastest over the last year, ahead of AutoZone and Shell.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
1,720
Tracked stores
2,318
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail and consumer chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Enterprise Rent-A-Car and AutoZone sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Enterprise Rent-A-Car ▲5 +17.5%
2 AutoZone ▲2 +13.6%
3 Shell - +12.8%
4 Panera Bread ▲4 +12.4%
5 Happy Wok ▲4 +11.6%
6 Citgo ▲3 +11.2%
7 Chipotle Mexican Grill ▲2 +10.7%
8 Casey's - +10.2%
9 CubeSmart Self Storage ▲2 +9.3%
10 BP ▲4 +8.9%
11 Burger King ▲2 +8.1%
12 Dunkin' ▲1 +5.7%
13 Schnucks - +5.5%
14 Circle K - +5.5%
15 Starbucks - +5.3%

Store footprint

Store map

2,318 tracked store locations in Rockford, IL, colored by category group. The top 5 chains by store count run 113 of the 2,318 stores (5%); 1,532 of the 1,720 tracked chains have a single store here.

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