Growth
Beef-A-Roo against its category
The biggest tracked US burger chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Beef-A-Roo's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | McDonald's | +1.2% |
| 2 | Wendy's | -12.5% |
| 3 | Burger King | +6.2% |
| 4 | Culver's | +9.0% |
| 5 | Sonic Drive-In | -4.3% |
| 6 | Whataburger | +4.2% |
| 7 | In-N-Out Burger | +9.4% |
| 8 | Jack in the Box | -6.8% |
| 9 | Five Guys | +2.7% |
| 10 | Hardee's | -7.8% |
| 95 | Beef-A-Roo | - |
Share of tracked category spend, indexed
Store footprint
Store map
21 tracked Beef-A-Roo locations across 8 US states. Illinois, Kansas, and Arkansas hold 62% of them.
Customer overlap
Who shops at Beef-A-Roo
Tracked chains Beef-A-Roo customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Gray's IGA Foods
100
Harrison Avenue 66
76
Winnebago Corners
66
Pinnon Meats
62
Da Catch
61
Meg's Daily Grind
57
Johnny Pamcakes
53
Mary's Market Cafe & Bakery
52
640 Meats
51
JMK Nippon Restaurant
50
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