Trends · data through September 2026

Retail trends in Rockford, IL

Iceflower tracks 370 stores from 274 retail chains in Rockford, IL. Sherwin-Williams grew fastest over the last year, ahead of Dollar General and Family Dollar.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
274
Tracked stores
370
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Sherwin-Williams and Dollar General sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Sherwin-Williams - +8.1%
2 Dollar General - +3.6%
3 Family Dollar - +3.0%
4 Dollar Tree - +0.3%
5 Walmart - -0.5%
6 Blain's Farm & Fleet - -0.7%
7 Goodwill - -2.0%
8 Maurices ▲1 -4.4%
9 Claire's ▲1 -12.3%
10 Spirit Halloween ▼2 -63.8%
  • Discount Store
  • Thrift Stores
  • Specialty Store
  • Vape & Tobacco Shops
  • Flower Shop
  • Sporting Goods Store
  • Hardware Store
  • Other categories

Store footprint

Store map

370 tracked store locations in Rockford, IL, colored by category. The top 5 chains by store count run 58 of the 370 stores (16%); 236 of the 274 tracked chains have a single store here. 6% of the tracked retail stores here are specialty stores, against 4% across Illinois.

  • Discount Store (56)
  • Thrift Stores (25)
  • Specialty Store (24)
  • Vape & Tobacco Shops (23)
  • Flower Shop (18)
  • Sporting Goods Store (14)
  • Hardware Store (14)
  • Other categories

Top tracked chains by store count

More trends

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