Growth
Happy Wok against its category
The biggest tracked US Chinese chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Happy Wok's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Panda Express | +5.9% |
| 2 | China Wok | -2.4% |
| 3 | Din Tai Fung | +12.3% |
| 4 | China King | -1.0% |
| 5 | Great Wall | -5.0% |
| 6 | China Garden | -4.1% |
| 7 | New China | -6.8% |
| 8 | Hong Kong Restaurant | -5.3% |
| 9 | China House | -5.7% |
| 10 | Pei Wei | -11.0% |
| 43 | Happy Wok | +2.8% |
Share of tracked category spend, indexed
Store footprint
Store map
56 tracked Happy Wok locations across 21 US states. Illinois, California, and New York hold 29% of them.
Tracked stores by state
- Illinois 6
- California 5
- New York 5
- Wisconsin 5
- New Jersey 4
- Pennsylvania 4
- Florida 3
- Georgia 3
- Indiana 3
- Ohio 3
- Arizona 2
- Michigan 2
- Missouri 2
- Tennessee 2
- Alabama 1
- Connecticut 1
- Louisiana 1
- Nevada 1
- Texas 1
- Virginia 1
- Washington 1
Customer overlap
Who shops at Happy Wok
Tracked chains Happy Wok customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Port City Spirit
100
Harrison Avenue 66
84
Da Catch
80
Parker's
80
Uncle Nick's
77
Coastal Electric Cooperative
73
Beef-A-Roo
72
Gray's IGA Foods
70
Rock River Water Reclamation
63
Pinnon Meats
62
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