Trends · data through September 2026

Retail & consumer trends in Decatur, IL

Iceflower tracks 618 stores from 493 retail and consumer chains in Decatur, IL. Casey's grew fastest over the last year, ahead of Dollar General and Circle K.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
493
Tracked stores
618
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail and consumer chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Casey's and Dollar General sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Casey's - +7.1%
2 Dollar General - +3.1%
3 Circle K - +3.0%
4 Dairy Queen - +1.8%
5 Kroger - +1.6%
6 McDonald's - +0.8%
7 Starbucks ▲3 +0.6%
8 Discount Tobacco ▲3 -0.9%
9 Krekels Custard ▲2 -1.8%
10 Dollar Tree ▲2 -2.6%
11 Steak 'n Shake ▼1 -3.7%
12 AutoZone ▼1 -4.5%
13 Arby's ▼1 -7.9%
14 Walgreens - -8.6%
15 Subway - -10.1%

Store footprint

Store map

618 tracked store locations in Decatur, IL, colored by category group. The top 5 chains by store count run 56 of the 618 stores (9%); 443 of the 493 tracked chains have a single store here.

Top tracked chains by store count

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