Trends · data through September 2026

Retail trends in Rochester, NY

Iceflower tracks 872 stores from 487 retail chains in Rochester, NY. Five Below grew fastest over the last year, ahead of Ollie's Bargain Outlet and Harbor Freight Tools.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
487
Tracked stores
872
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Five Below and Ollie's Bargain Outlet sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Five Below ▲5 +20.0%
2 Ollie's Bargain Outlet ▲3 +17.7%
3 Harbor Freight Tools ▲2 +16.4%
4 Family Dollar ▲1 +11.9%
5 Dollar Tree ▲1 +9.8%
6 HomeGoods ▲2 +9.6%
7 Marshalls ▲1 +9.5%
8 T.J.Maxx - +8.2%
9 Michaels ▲2 +7.8%
10 Petco ▲1 +6.2%
11 Journeys ▲1 +5.7%
12 Famous Footwear ▲2 +5.2%
13 Tractor Supply Co. - +4.4%
14 Dollar General - +2.6%
15 Carter's - +1.8%

Store footprint

Store map

872 tracked store locations in Rochester, NY, colored by category. The top 5 chains by store count run 155 of the 872 stores (18%); 401 of the 487 tracked chains have a single store here. 17% of the tracked retail stores here are discount stores, against 12% across New York.

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