Trends · data through August 2026

Retail trends in Rochester, NY

Iceflower tracks 436 stores from 172 retail chains in Rochester, NY. GameStop grew fastest over the last year, ahead of Hobby Lobby and JCPenney.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
172
Tracked stores
436
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. GameStop and Hobby Lobby sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 G GameStop logo GameStop ▲1 +17.1%
2 H Hobby Lobby logo Hobby Lobby ▲2 +14.7%
3 J JCPenney logo JCPenney ▲1 +10.6%
4 D Dollar Tree logo Dollar Tree - +10.5%
5 T Target logo Target ▲1 +10.0%
6 F Family Dollar logo Family Dollar - +9.9%
7 M Michaels logo Michaels ▲2 +9.4%
8 B Burlington logo Burlington ▲2 +8.2%
9 C CountryMax Stores logo CountryMax Stores - +6.8%
10 M Marshalls logo Marshalls ▲3 +5.8%
11 H Harbor Freight Tools logo Harbor Freight Tools - +5.3%
12 T Tractor Supply Co. logo Tractor Supply Co. - +5.2%
13 B Barnes & Noble logo Barnes & Noble ▲2 +4.4%
14 S Shoe Dept. logo Shoe Dept. - +3.3%
15 D Dollar General logo Dollar General - +3.0%

Store footprint

Store map

436 tracked store locations in Rochester, NY, colored by category.

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