Trends · data through September 2026

Retail & consumer trends in Rochester, NY

Iceflower tracks 5,137 stores from 3,310 retail and consumer chains in Rochester, NY. Burlington grew fastest over the last year, ahead of Marathon and Five Below.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
3,310
Tracked stores
5,137
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail and consumer chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Burlington and Marathon sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Burlington ▲12 +19.3%
2 Marathon ▲4 +18.5%
3 Five Below ▲12 +18.0%
4 Byrne Dairy - +17.5%
5 Ollie's Bargain Outlet ▲10 +15.8%
6 Delta Sonic Car Wash ▲6 +15.4%
7 The Summit Federal Credit Union ▲10 +15.4%
8 Harbor Freight Tools ▲4 +14.5%
9 Family Dollar ▲3 +10.0%
10 Walgreens - +9.9%
11 Extra Space Storage ▲10 +9.8%
12 Fastrac - +9.0%
13 Jeremiah's Tavern ▲7 +8.4%
14 Dollar Tree ▲2 +8.1%
15 Sunoco ▲2 +8.1%

Store footprint

Store map

5,137 tracked store locations in Rochester, NY, colored by category group. The top 5 chains by store count run 285 of the 5,137 stores (6%); 2,983 of the 3,310 tracked chains have a single store here. 12% of the tracked stores here are in gas & auto, against 9% across New York.

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