Trends · data through September 2026

Food & Drink trends in Norwich-New London-Willimantic, CT

Iceflower tracks 859 stores from 674 food & drink chains in Norwich-New London-Willimantic, CT. Chipotle Mexican Grill grew fastest over the last year, ahead of Five Guys and Subway.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
674
Tracked stores
859
Consumer panel
130M+

Growth ranking

Fastest-growing tracked food & drink chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Chipotle Mexican Grill and Five Guys sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Chipotle Mexican Grill ▲1 +17.1%
2 Five Guys ▲1 +13.1%
3 Subway ▲1 +11.7%
4 Chili's Grill & Bar ▲1 +6.7%
5 The Plum Tomato ▲2 +4.9%
6 McDonald's - +3.3%
7 Dairy Queen ▲1 +2.8%
8 Dunkin' - +2.7%
9 Great Wall - +1.9%
10 Mystic Pizza - +1.9%
11 Starbucks ▲1 +1.7%
12 Jersey Mike's Subs - -3.0%
13 Burger King - -3.1%
14 The Shack ▼1 -4.2%
15 Wendy's - -6.7%

Store footprint

Store map

859 tracked store locations in Norwich-New London-Willimantic, CT, colored by category. The top 5 chains by store count run 116 of the 859 stores (14%); 629 of the 674 tracked chains have a single store here. 10% of the tracked food & drink stores here are bars, pubs & breweries, against 7% across Connecticut.

Top tracked chains by store count

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