Trends · data through September 2026

Grocery & Convenience trends in Norwich-New London-Willimantic, CT

Iceflower tracks 252 stores from 217 grocery & convenience chains in Norwich-New London-Willimantic, CT. Sam's Food Stores grew fastest over the last year, ahead of Stop & Shop and Big Y World Class Market.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
217
Tracked stores
252
Consumer panel
130M+

Growth ranking

Fastest-growing tracked grocery & convenience chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Sam's Food Stores and Stop & Shop sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Sam's Food Stores ▲1 +17.6%
2 Stop & Shop - +7.6%
3 Big Y World Class Market - +1.6%
4 ALDI - -4.7%
5 Grand Wine & Spirits ▼1 -58.4%

Store footprint

Store map

252 tracked store locations in Norwich-New London-Willimantic, CT, colored by category. The top 5 chains by store count run 28 of the 252 stores (11%); 201 of the 217 tracked chains have a single store here. 10% of the tracked grocery & convenience stores here are farms, against 6% across Connecticut.

Top tracked chains by store count

  • 1 Stop & Shop 10
  • 2 Bestway 7
  • 3 ALDI 4
  • 4 Sam's Food Stores 4
  • 5 Big Y World Class Market 3
  • 6 Grand Wine & Spirits 3
  • 7 Spencer & Lynn 2
  • 8 Sea Well Seafood 2
  • 9 Holmberg Orchards 2
  • 10 Big Gary's Wine & Spirits 2
  • 11 Amazing Grapes 2
  • 12 Brandy & Brew Package Store 2
  • 13 Sun Mart Smoke Shop and Convenience Store 2
  • 14 BJ's Wholesale Club 2
  • 15 Honey Bee Farms Market 2
  • 16 ShopRite 2
  • 17 Bluebird Hill 1
  • 18 Yetter Road Christmas Tree Farm 1
  • 19 The Wine Merchant 1
  • 20 Munchies Botanas 1
  • 21 KC's Wine & Spirit Shoppe 1
  • 22 White Gate Farm 1
  • 23 Shantok Package Store LLC 1
  • 24 Stone Acres Farm 1
  • 25 O'Keefes Discount Liquors 1
  • 26 Sunrise 1
  • 27 Honey Bee Food Market 1
  • 28 The Green Market 1
  • 29 J&R Seafood Market 1
  • 30 Evans Farm 1
  • 31 Whittle's Willow Spring Farm 1
  • 32 Country Farms 1
  • 33 Preston Farms 1
  • 34 Chesterfield Liquors 1
  • 35 Griliquors 1
  • 36 Waterford Farmer's Market 1
  • 37 Scott's Yankee Farmer 1
  • 38 The Spice & Tea Exchange 1
  • 39 Grapevine & Spirits 1
  • 40 Bravo 1
  • 41 Kor Market 1
  • 42 Catalina's Asian Groceries 1
  • 43 Cato Corner Farm 1
  • 44 Cibao Market 1
  • 45 Big Harry's Discount Liquors 1
  • 46 El Orocoveno 1
  • 47 Arrowhead Acres 1
  • 48 Pezzello Bros Farmers Market 1
  • 49 Broad Brook Acres 1
  • 50 S & A Market 1

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