Growth
Pokemoto against its category
The biggest tracked US Thai, Vietnamese, Filipino & Hawaiian chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Pokemoto's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
J
Jollibee
|
+2.0% |
| 2 |
M
Mo' Bettahs Hawaiian Style Food
|
- |
| 3 |
L
L&L Hawaiian Barbecue
|
-6.9% |
| 4 |
O
Ono Hawaiian BBQ
|
+18.1% |
| 5 |
H
Hawaiian Bros Island Grill
|
+6.4% |
| 6 |
H
Hawkers Asian Street Food
|
-7.1% |
| 7 |
Z
Zao Asian Cafe
|
+11.6% |
| 8 | P Pho Saigon | -3.7% |
| 9 |
P
Poke Bros.
|
-11.3% |
| 10 | R Ruby Thai Kitchen | -9.4% |
| 77 |
P
Pokemoto
|
-2.9% |
Share of tracked category spend, indexed
Store footprint
Store map
32 tracked Pokemoto locations across 13 US states.
Tracked stores by state
- Connecticut 11
- Massachusetts 4
- California 2
- Florida 2
- Kansas 2
- New York 2
- South Carolina 2
- Texas 2
- Alabama 1
- Mississippi 1
- New Jersey 1
- Rhode Island 1
- Tennessee 1
Customer overlap
Who shops at Pokemoto
Tracked chains Pokemoto customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
N
New London Commissary
100
T
The Clever Kobold
36
L
Ledyard Village Market
33
T
The Baker's Dozen
24
C
Citadel Game Cellar
20
P
Prowess Gaming
19
O
Ocean Honda Groton
19
H
Holdridge True Value Hardware
18
More trends