Trends · data through August 2026

Retail & consumer trends in Norwich-New London-Willimantic, CT

Iceflower tracks 1,037 stores from 717 retail and consumer chains in Norwich-New London-Willimantic, CT. Dairy Queen grew fastest over the last year, ahead of Dollar General and Advance Auto Parts.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
717
Tracked stores
1,037
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail and consumer chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Dairy Queen and Dollar General sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 D Dairy Queen logo Dairy Queen ▲2 +18.7%
2 D Dollar General logo Dollar General ▲1 +14.9%
3 A Advance Auto Parts logo Advance Auto Parts ▲1 +12.4%
4 D Domino's Pizza logo Domino's Pizza ▲1 +11.6%
5 J Jersey Mike's Subs logo Jersey Mike's Subs ▲2 +11.6%
6 M McDonald's logo McDonald's - +11.2%
7 T The Shack ▲1 +10.8%
8 D Dollar Tree logo Dollar Tree ▲3 +10.4%
9 S Stop & Shop logo Stop & Shop - +10.0%
10 G Gulf logo Gulf ▲2 +8.4%
11 B Bath & Body Works logo Bath & Body Works ▲2 +8.0%
12 A AutoZone logo AutoZone - +7.9%
13 H Harbor Freight Tools logo Harbor Freight Tools ▲4 +6.1%
14 C CVS Pharmacy logo CVS Pharmacy - +5.4%
15 S Shell logo Shell ▲1 +3.2%

Store footprint

Store map

1,037 tracked store locations in Norwich-New London-Willimantic, CT, colored by category group.

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