Trends · data through September 2026

Retail & consumer trends in Norwich-New London-Willimantic, CT

Iceflower tracks 3,221 stores from 2,557 retail and consumer chains in Norwich-New London-Willimantic, CT. Sam's Food Stores grew fastest over the last year, ahead of Gulf and Panera Bread.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
2,557
Tracked stores
3,221
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail and consumer chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Sam's Food Stores and Gulf sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Sam's Food Stores ▲4 +18.3%
2 Gulf ▲1 +16.9%
3 Panera Bread ▲8 +15.8%
4 Enterprise Rent-A-Car ▲4 +13.0%
5 Chipotle Mexican Grill ▲4 +10.7%
6 Exxon ▲3 +10.7%
7 Stop & Shop - +8.3%
8 Harbor Freight Tools ▲1 +7.1%
9 Five Guys ▲4 +6.9%
10 Mattress Firm ▲5 +6.6%
11 Subway ▲3 +5.6%
12 Dollar General ▼1 +4.1%
13 Walgreens - +3.1%
14 Chelsea Groton Bank ▲2 +2.5%
15 Big Y World Class Market - +2.2%

Store footprint

Store map

3,221 tracked store locations in Norwich-New London-Willimantic, CT, colored by category group. The top 5 chains by store count run 167 of the 3,221 stores (5%); 2,360 of the 2,557 tracked chains have a single store here. 7% of the tracked stores here are in leisure & travel, against 5% across Connecticut.

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