Trends · data through September 2026

Leisure & Travel trends in Norwich-New London-Willimantic, CT

Iceflower tracks 222 stores from 210 leisure & travel chains in Norwich-New London-Willimantic, CT.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
210
Tracked stores
222
Consumer panel
130M+

Growth ranking

Fastest-growing tracked leisure & travel chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Hampton Inn & Suites and Choice Hotels sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Hampton Inn & Suites - -12.2%
2 Choice Hotels - -22.4%
  • Hotels & Rentals
  • Golf Course
  • Historic Site
  • Marina
  • Park
  • Campground
  • Entertainment Location
  • Other categories

Store footprint

Store map

222 tracked store locations in Norwich-New London-Willimantic, CT, colored by category. The top 5 chains by store count run 13 of the 222 stores (6%); 201 of the 210 tracked chains have a single store here. 5% of the tracked leisure & travel stores here are parks, against 7% across Connecticut.

  • Hotels & Rentals (43)
  • Golf Course (15)
  • Historic Site (14)
  • Marina (11)
  • Park (11)
  • Campground (10)
  • Entertainment Location (9)
  • Other categories

Top tracked chains by store count

  • 1 Choice Hotels 4
  • 2 Hampton Inn & Suites 3
  • 3 Elmridge Golf Course 2
  • 4 Foxwoods Resort Casino 2
  • 5 Hilton Garden Inn 2
  • 6 360 Defense Martial Arts 2
  • 7 Motel 6 2
  • 8 Elks Lodge 2
  • 9 Clarion Inn 1
  • 10 Curtin Transportation Group 1
  • 11 Busy Bees Play Hive 1
  • 12 Crossroads Brazilian Jiu-Jitsu 1
  • 13 Sun Outdoors Mystic 1
  • 14 Norwich Ice Rink 1
  • 15 Columbo Square 1
  • 16 Locomotion Video 1
  • 17 Mystic River Hotel & Suites 1
  • 18 The Inn at Harbor Hill Marina 1
  • 19 Mystic Seaport. 1
  • 20 Charles Gallery 1
  • 21 Cedar Park Inn and Whirlpool Suites 1
  • 22 The Artisan Blend Bar 1
  • 23 Waterford Woods 1
  • 24 Witch Meadow Campground 1
  • 25 Norwich Golf Course 1
  • 26 Cedar Ridge Golf Course 1
  • 27 Sunfox Campground 1
  • 28 Mallory House 1
  • 29 Spiral Arts Studio 1
  • 30 Oakdell Motel 1
  • 31 Barker Animation Art Gallery and Collectibles 1
  • 32 Gales Ferry Marina 1
  • 33 Jacques Cartier Club 1
  • 34 Hilltop Inn and Suites 1
  • 35 Long Hill Park 1
  • 36 Taber Inn 1
  • 37 Treehouse Arcade 1
  • 38 Amtrak 1
  • 39 Town of Griswold T-Ball Field 1
  • 40 New London-Waterford Speedbowl 1
  • 41 Burr's Marina 1
  • 42 Game X Change 1
  • 43 Hamilton Avenue Playground 1
  • 44 Strawberry Park 1
  • 45 Dealey Center Theater 1
  • 46 Spark by Hilton Mystic Groton 1
  • 47 American Legion 1
  • 48 Three Belles Outfitters 1
  • 49 Niantic Sportsman's Club 1
  • 50 River Ridge Golf Course 1

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