Trends · data through August 2026

Retail trends in Norwich-New London-Willimantic, CT

Iceflower tracks 175 stores from 112 retail chains in Norwich-New London-Willimantic, CT. Dollar Tree grew fastest over the last year, ahead of Harbor Freight Tools and Tractor Supply Co..

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
112
Tracked stores
175
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Dollar Tree and Harbor Freight Tools sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 D Dollar Tree logo Dollar Tree - +16.5%
2 H Harbor Freight Tools logo Harbor Freight Tools - +11.9%
3 T Tractor Supply Co. logo Tractor Supply Co. - +7.9%
4 T True Value logo True Value - +7.4%
5 G Goodwill logo Goodwill - +7.2%
6 A Ace Hardware logo Ace Hardware - +4.3%
7 W Walmart logo Walmart - +0.5%
8 T The Home Depot logo The Home Depot - -4.4%
9 F Family Dollar logo Family Dollar - -10.0%
10 O Ocean State Job Lot - -12.5%
  • Discount Store
  • Clothing Store
  • Hardware Store
  • Department Store
  • Flower Shop
  • Smoke Shop
  • Pet Store
  • Other categories

Store footprint

Store map

175 tracked store locations in Norwich-New London-Willimantic, CT, colored by category.

  • Discount Store (38)
  • Clothing Store (19)
  • Hardware Store (18)
  • Department Store (16)
  • Flower Shop (9)
  • Smoke Shop (8)
  • Pet Store (8)
  • Other categories

Top tracked chains by store count

More trends

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