Trends · data through September 2026

Retail trends in Norwich-New London-Willimantic, CT

Iceflower tracks 479 stores from 381 retail chains in Norwich-New London-Willimantic, CT. Harbor Freight Tools grew fastest over the last year, ahead of Mattress Firm and Dollar General.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
381
Tracked stores
479
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Harbor Freight Tools and Mattress Firm sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Harbor Freight Tools - +11.7%
2 Mattress Firm - +11.1%
3 Dollar General - +8.5%
4 Tractor Supply Co. - +6.2%
5 T.J.Maxx - +4.0%
6 Ocean State Job Lot - +2.4%
7 Bath & Body Works - +1.2%
8 Goodwill - +0.1%
9 The Home Depot - -0.7%
10 Walmart - -1.9%
11 Family Dollar - -3.2%
12 Dollar Tree - -3.3%
13 Sherwin-Williams - -12.9%
14 Lids - -28.3%
15 True Value - -34.9%

Store footprint

Store map

479 tracked store locations in Norwich-New London-Willimantic, CT, colored by category. The top 5 chains by store count run 43 of the 479 stores (9%); 336 of the 381 tracked chains have a single store here. 8% of the tracked retail stores here are flower shops, against 5% across Connecticut.

Top tracked chains by store count

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