Growth
Bakers Dozen against its category
The biggest tracked US bakeries, donuts & desserts by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Bakers Dozen's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Auntie Anne's | 0.0% |
| 2 | Nothing Bundt Cakes | +12.9% |
| 3 | Krispy Kreme | -11.9% |
| 4 | Paris Baguette | - |
| 5 | Tous Les Jours | - |
| 6 | Wetzel's Pretzels | -0.4% |
| 7 | Cinnabon | -1.7% |
| 8 | 85C Bakery Cafe | -2.5% |
| 9 | Insomnia Cookies | -11.0% |
| 10 | Great American Cookies | -2.3% |
| 119 | Bakers Dozen | +4.6% |
Share of tracked category spend, indexed
Store footprint
Store map
12 tracked Bakers Dozen locations across 6 US states. Connecticut, Idaho, and New York hold 75% of them.
Customer overlap
Who shops at Bakers Dozen
Tracked chains Bakers Dozen customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
O L Willard Co
100
MI Store
98
Broulim's
82
Norwich Public Utilities
77
Chaplin Package Store
75
Hampton Beer, Wine and Spirits
55
Ledyard Auto
51
Ultra
50
Better Value IGA
47
Brick & Basil Wood Fired Pizza Company
47
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