Growth
Wayback Burgers against its category
The biggest tracked US burger chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Wayback Burgers's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | McDonald's | +1.2% |
| 2 | Wendy's | -12.5% |
| 3 | Burger King | +6.2% |
| 4 | Culver's | +9.0% |
| 5 | Sonic Drive-In | -4.3% |
| 6 | Whataburger | +4.2% |
| 7 | In-N-Out Burger | +9.4% |
| 8 | Jack in the Box | -6.8% |
| 9 | Five Guys | +2.7% |
| 10 | Hardee's | -7.8% |
| 33 | Wayback Burgers | -3.8% |
Share of tracked category spend, indexed
Store footprint
Store map
156 tracked Wayback Burgers locations across 33 US states and DC. Connecticut, Pennsylvania, and Texas hold 31% of them.
Tracked stores by state
- Connecticut 21
- Pennsylvania 14
- Texas 13
- North Carolina 10
- California 9
- Florida 9
- Georgia 9
- Delaware 8
- South Carolina 8
- New Jersey 5
- Ohio 5
- New York 4
- Tennessee 4
- Virginia 4
- Indiana 3
- Maryland 3
- Oregon 3
- Utah 3
- Alabama 2
- Colorado 2
- Massachusetts 2
- Mississippi 2
- Oklahoma 2
- Arkansas 1
- Arizona 1
- District of Columbia 1
- Illinois 1
- Michigan 1
- Minnesota 1
- Missouri 1
- New Hampshire 1
- Nevada 1
- Rhode Island 1
- Washington 1
Customer overlap
Who shops at Wayback Burgers
Tracked chains Wayback Burgers customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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