Growth
Johnny Rockets against its category
The biggest tracked US burger chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Johnny Rockets's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | McDonald's | +1.2% |
| 2 | Wendy's | -12.5% |
| 3 | Burger King | +6.2% |
| 4 | Culver's | +9.0% |
| 5 | Sonic Drive-In | -4.3% |
| 6 | Whataburger | +4.2% |
| 7 | In-N-Out Burger | +9.4% |
| 8 | Jack in the Box | -6.8% |
| 9 | Five Guys | +2.7% |
| 10 | Hardee's | -7.8% |
| 44 | Johnny Rockets | +3.0% |
Share of tracked category spend, indexed
Store footprint
Store map
74 tracked Johnny Rockets locations across 22 US states. California, Florida, and Nevada hold 39% of them.
Tracked stores by state
- California 12
- Florida 9
- Nevada 8
- Arizona 6
- New York 5
- Texas 5
- Connecticut 4
- Rhode Island 4
- Washington 3
- Maryland 2
- New Jersey 2
- Pennsylvania 2
- Tennessee 2
- Utah 2
- Georgia 1
- Illinois 1
- Massachusetts 1
- Maine 1
- Michigan 1
- Minnesota 1
- North Carolina 1
- South Carolina 1
Customer overlap
Who shops at Johnny Rockets
Tracked chains Johnny Rockets customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Mohegan Sun
64
Cliff Castle Casino Hotel
52
New London Commissary
43
Hannaford
41
Aliante Casino + Hotel
40
Fry's Fuel
39
Stop & Shop
31
Byrne Dairy
30
Ledyard Village Market
29
More trends