Trends · data through September 2026

Retail trends in Morgantown, WV

Iceflower tracks 223 stores from 184 retail chains in Morgantown, WV. Goodwill grew fastest over the last year, ahead of Family Dollar and Dollar General.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
184
Tracked stores
223
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Goodwill and Family Dollar sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Goodwill - +13.7%
2 Family Dollar - +2.7%
3 Dollar General - +2.0%
4 Dollar Tree - +1.8%
5 Walmart - -0.2%
6 Smoker Friendly - -10.7%
  • Discount Store
  • Vape & Tobacco Shops
  • Flower Shop
  • Thrift Stores
  • Sporting Goods Store
  • Specialty Store
  • Bookstore
  • Other categories

Store footprint

Store map

223 tracked store locations in Morgantown, WV, colored by category. The top 5 chains by store count run 32 of the 223 stores (14%); 168 of the 184 tracked chains have a single store here. 14% of the tracked retail stores here are discount stores, against 25% across West Virginia.

  • Discount Store (32)
  • Vape & Tobacco Shops (15)
  • Flower Shop (14)
  • Thrift Stores (13)
  • Sporting Goods Store (13)
  • Specialty Store (10)
  • Bookstore (10)
  • Other categories

Top tracked chains by store count

More trends

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