Trends · data through September 2026

Food & Drink trends in Morgantown, WV

Iceflower tracks 365 stores from 274 food & drink chains in Morgantown, WV. Burger King grew fastest over the last year, ahead of Dairy Queen and Arby's.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
274
Tracked stores
365
Consumer panel
130M+

Growth ranking

Fastest-growing tracked food & drink chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Burger King and Dairy Queen sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Burger King ▲1 +10.8%
2 Dairy Queen ▲1 +8.1%
3 Arby's - +6.8%
4 McDonald's ▲1 +5.8%
5 Starbucks ▲1 +2.8%
6 Chipotle Mexican Grill ▲1 +1.3%
7 Dunkin' ▼1 +0.7%
8 Tim Hortons - -3.7%
9 Wendy's - -4.7%
10 Chick-fil-A ▼1 -7.2%
11 Taco Bell - -7.6%
12 Pizza Hut - -19.3%
13 Little Caesars - -29.3%
14 Subway ▼3 -33.9%

Store footprint

Store map

365 tracked store locations in Morgantown, WV, colored by category. The top 5 chains by store count run 48 of the 365 stores (13%); 240 of the 274 tracked chains have a single store here. 5% of the tracked food & drink stores here are coffee chains, against 3% across West Virginia.

  • Bars, Pubs & Breweries (52)
  • Casual Dining (35)
  • Burger Chains (25)
  • Other restaurants (23)
  • Sandwich & Sub Shops (22)
  • Cafes & Bakery-Cafes (21)
  • Coffee Chains (20)
  • Other categories

Top tracked chains by store count

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