Growth
Insomnia Cookies against its category
The biggest tracked US bakeries, donuts & desserts by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Insomnia Cookies's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Auntie Anne's | 0.0% |
| 2 | Nothing Bundt Cakes | +12.9% |
| 3 | Krispy Kreme | -11.9% |
| 4 | Paris Baguette | - |
| 5 | Tous Les Jours | - |
| 6 | Wetzel's Pretzels | -0.4% |
| 7 | Cinnabon | -1.7% |
| 8 | 85C Bakery Cafe | -2.5% |
| 9 | Insomnia Cookies | -11.0% |
| 10 | Great American Cookies | -2.3% |
Share of tracked category spend, indexed
Store footprint
Store map
242 tracked Insomnia Cookies locations across 43 US states and DC. Pennsylvania, Texas, and California hold 22% of them.
Tracked stores by state
- Pennsylvania 18
- Texas 18
- California 17
- New York 17
- Ohio 14
- North Carolina 10
- Florida 9
- Indiana 9
- Michigan 9
- Missouri 8
- Colorado 7
- Illinois 7
- Virginia 7
- Georgia 6
- Arizona 5
- Massachusetts 5
- Minnesota 5
- New Jersey 5
- Tennessee 5
- Alabama 4
- Kentucky 4
- Maryland 4
- Oklahoma 4
- South Carolina 4
- Washington 4
- Iowa 3
- Louisiana 3
- Mississippi 3
- Rhode Island 3
- Wisconsin 3
- Arkansas 2
- Connecticut 2
- Kansas 2
- North Dakota 2
- Nebraska 2
- Nevada 2
- Oregon 2
- West Virginia 2
- District of Columbia 1
- Delaware 1
- New Hampshire 1
- New Mexico 1
- South Dakota 1
- Wyoming 1
Customer overlap
Who shops at Insomnia Cookies
Tracked chains Insomnia Cookies customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends