Trends · data through September 2026

Leisure & Travel trends in Harrisonburg, VA

Iceflower tracks 63 stores from 60 leisure & travel chains in Harrisonburg, VA.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
60
Tracked stores
63
Consumer panel
130M+

Growth ranking

Fastest-growing tracked leisure & travel chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below.

# Chain YoY growth
RankChainRank movementYoY growth
1 Massanutten Resort - +4.3%
  • Hotels & Rentals
  • Historic Site
  • Park
  • Resort
  • Movie Theater
  • Swimming Pool
  • Golf Course
  • Other categories

Store footprint

Store map

63 tracked store locations in Harrisonburg, VA, colored by category. The top 5 chains by store count run 8 of the 63 stores (13%); 59 of the 60 tracked chains have a single store here. 40% of the tracked leisure & travel stores here are hotels & rentals, against 27% across Virginia.

  • Hotels & Rentals (25)
  • Historic Site (3)
  • Park (3)
  • Resort (3)
  • Movie Theater (2)
  • Swimming Pool (2)
  • Golf Course (2)
  • Other categories

Top tracked chains by store count

  • 1 Massanutten Resort 4
  • 2 Massanutten Hotels 1
  • 3 Hotel Madison & Shenandoah Valley Conference Center 1
  • 4 Hyatt Place 1
  • 5 Ruby's Arcade 1
  • 6 Steven Nissan 1
  • 7 Gold Crown Billiards 1
  • 8 Mulligan's Golf Center 1
  • 9 Residence Inn 1
  • 10 GameStop 1
  • 11 Interstate Bowl North 1
  • 12 Hampton Inn & Suites 1
  • 13 Harrisonburg STM 14 1
  • 14 Choice Hotels 1
  • 15 Country Inn & Suites 1
  • 16 Comfort Inn 1
  • 17 Fairfield Inn & Suites Harrisonburg 1
  • 18 Home2 Suites by Hilton Harrisonburg University 1
  • 19 Lakeview Golf Club 1
  • 20 Virginia Lottery 1
  • 21 Eagle Trace Condo 1
  • 22 Motel 6 1
  • 23 Best Western Plus Harrisonburg 1
  • 24 Horizons Edge Sports Campus 1
  • 25 Woodstone 200 Buildings 1
  • 26 Candlewood Suites 1
  • 27 Extended Stay America 1
  • 28 Harrisonburg / Shenandoah Valley KOA 1
  • 29 Microtel Inn & Suites by Wyndham Harrisonburg 1
  • 30 Rockingham Mill 1
  • 31 Holiday Inn Express 1
  • 32 Howard Johnson 1
  • 33 Massanutten Area 1
  • 34 Explore More Discovery Museum 1
  • 35 Funkys Skate Center 1
  • 36 Shenandoah River Adventures 1
  • 37 Country View Lodging Motel 1
  • 38 Shenandoah Caverns 1
  • 39 Days Inn by Wyndham Harrisonburg 1
  • 40 Forbes Center for the Performing Arts 1
  • 41 Artisan Galleries Massanutten 1
  • 42 Massanutten Waterpark 1
  • 43 Fraternal Order of Eagles 1
  • 44 Massanutten Lodge 1
  • 45 Oasis Fine Art & Craft 1
  • 46 Sentara RMH Wellness Center 1
  • 47 JMU Arboretum 1
  • 48 Valley Suites 1
  • 49 Mountain Peak Pool 1
  • 50 Magnolia Ridge 1

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