Growth
Thai Cafe against its category
The biggest tracked US Thai, Vietnamese, Filipino & Hawaiian chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Thai Cafe's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Jollibee | +2.4% |
| 2 | Mo' Bettahs Hawaiian Style Food | - |
| 3 | L&L Hawaiian Barbecue | -7.7% |
| 4 | Ono Hawaiian BBQ | +17.3% |
| 5 | Pho Saigon | +0.7% |
| 6 | Hawaiian Bros Island Grill | +6.0% |
| 7 | Hawkers Asian Street Food | -7.1% |
| 8 | Zao Asian Cafe | +11.0% |
| 9 | Pho Viet | -5.1% |
| 10 | Ruby Thai Kitchen | -7.2% |
| 48 | Thai Cafe | -7.1% |
Share of tracked category spend, indexed
Store footprint
Store map
36 tracked Thai Cafe locations across 16 US states. California, Michigan, and Florida hold 44% of them.
Tracked stores by state
- California 7
- Michigan 5
- Florida 4
- North Carolina 3
- Texas 3
- Illinois 2
- Tennessee 2
- Virginia 2
- Arizona 1
- Georgia 1
- Indiana 1
- Massachusetts 1
- Minnesota 1
- Missouri 1
- New Mexico 1
- Pennsylvania 1
Customer overlap
Who shops at Thai Cafe
Tracked chains Thai Cafe customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Oryana Community Co-op
100
Twentynine Palms Chrysler
64
Adobe Liquor
45
Durham Co-op Market
43
Tom's Food Markets
41
Roberts Market Place
40
Twentynine Palms DMV Office
36
Edson Farms Market and Deli
35
Mugg & Bopps
28
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