Growth
El Charro against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks El Charro's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Chuy's | -15.2% |
| 2 | Plaza Azteca | +7.0% |
| 3 | Filiberto's Mexican Food | +2.9% |
| 4 | El Nopal | -6.2% |
| 5 | Condado Tacos | -19.9% |
| 6 | La Fiesta | -1.5% |
| 7 | La Hacienda | -2.1% |
| 8 | Pappasito's Cantina | +2.6% |
| 9 | Mi Pueblo | -5.3% |
| 10 | Las Palmas | +14.8% |
| 75 | El Charro | +2.9% |
Share of tracked category spend, indexed
Store footprint
Store map
61 tracked El Charro locations across 25 US states. California, Missouri, and Oklahoma hold 34% of them.
Tracked stores by state
- California 10
- Missouri 6
- Oklahoma 5
- Texas 5
- Virginia 5
- Arizona 4
- Michigan 4
- Kansas 3
- Colorado 2
- Indiana 2
- Arkansas 1
- Georgia 1
- Illinois 1
- Kentucky 1
- Louisiana 1
- Massachusetts 1
- Minnesota 1
- Mississippi 1
- Nebraska 1
- New Hampshire 1
- New Jersey 1
- New Mexico 1
- Ohio 1
- Oregon 1
- Rhode Island 1
Customer overlap
Who shops at El Charro
Tracked chains El Charro customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Thriftee
100
Bridgewater Foods
57
Kempton Chevrolet
52
Lee's Rite-Way Market
47
Rockingham Petroleum
46
Desert Cross Veterinary Hospital
42
Frontier Steak & Spirits
41
Casa Manana
41
Eagle's Nest Animal Hospital
41
Mechy's
39
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