Trends · data through September 2026

Mexican Fast Food & Fast Casual in Riverside-San Bernardino-Ontario, CA

Iceflower tracks 424 stores from 27 Mexican fast food & fast casual chains in Riverside-San Bernardino-Ontario, CA. El Ranchito Taco Shop grew fastest over the last year, ahead of El Pollo Loco and Miguel's Jr..

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains: 27
Tracked stores: 424
Consumer panel: 130M+

Growth ranking

Fastest-growing tracked Mexican fast food & fast casual chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. El Ranchito Taco Shop and El Pollo Loco sit in the high-growth half.

# Chain YoY growth

Rank	Chain	Rank movement	YoY growth
1	E El Ranchito Taco Shop	▲1	+7.9%
2	E El Pollo Loco	-	+4.3%
3	M Miguel's Jr.	-	+3.2%
4	K King Taco	-	+1.9%
5	S Senor Baja	-	+1.6%
6	R Rosa Maria's	▼1	+1.3%
7	C Chipotle Mexican Grill	-	+1.0%
8	D Del Taco	-	0.0%
9	R Rubio's	-	-2.4%
10	T Taco Bell	-	-4.4%
11	C Castañeda's Mexican Food	-	-5.9%
12	C Chronic Tacos	-	-17.2%
13	C Cafe Rio Mexican Grill	-	-28.2%
14	W Wahoo's Fish Taco	-	-37.9%
15	R Roll Em Up	-	-64.4%

Del Taco
Taco Bell
Chipotle Mexican Grill
El Pollo Loco
Miguel's Jr.
Castañeda's Mexican Food
El Ranchito Taco Shop
Other tracked chains

Store footprint

Store map

424 tracked store locations in Riverside-San Bernardino-Ontario, CA. The 7 largest tracked chains are highlighted.

Del Taco (132)
Taco Bell (60)
Chipotle Mexican Grill (61)
El Pollo Loco (64)
Miguel's Jr. (17)
Castañeda's Mexican Food (17)
El Ranchito Taco Shop (8)
Other tracked chains

Top tracked chains by store count

1 D Del Taco 132
2 E El Pollo Loco 64
3 C Chipotle Mexican Grill 61
4 T Taco Bell 60
5 M Miguel's Jr. 17
6 C Castañeda's Mexican Food 17
7 R Rubio's 17
8 E El Ranchito Taco Shop 8
9 C Cafe Rio Mexican Grill 7
10 R Roll Em Up 6
11 C Chronic Tacos 5
12 S Senor Baja 4
13 Q Qdoba 4
14 R Rosa Maria's 4
15 K King Taco 3
16 W Wahoo's Fish Taco 3
17 T Taco Hut 2
18 T Taco Station 1
19 B Baja Fish Tacos 1
20 T Taco Shack 1
21 S Sombrero Mexican Food 1
22 B Blue Burro 1
23 F Fuzzy's Taco Shop 1
24 M Moe's Southwest Grill 1
25 E El Chilito 1
26 T Taco Time 1
27 B Baja Fresh 1

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.

Start free trial

Working in restaurants and QSR? See consumer transaction data for restaurants and QSR →