Growth
Taco Time against its category
The biggest tracked US Mexican fast food & fast casual chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Taco Time's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Taco Bell | -4.4% |
| 2 | Chipotle Mexican Grill | +4.2% |
| 3 | Qdoba | +9.4% |
| 4 | Del Taco | +0.6% |
| 5 | Moe's Southwest Grill | -5.3% |
| 6 | El Pollo Loco | +10.8% |
| 7 | Cafe Rio Mexican Grill | -1.7% |
| 8 | Costa Vida | +3.0% |
| 9 | Torchy's Tacos | +10.3% |
| 10 | Taco John's | +2.1% |
| 13 | Taco Time | +18.1% |
Share of tracked category spend, indexed
Store footprint
Store map
114 tracked Taco Time locations across 18 US states. Utah, Oregon, and Washington hold 61% of them.
Tracked stores by state
- Utah 27
- Oregon 21
- Washington 21
- Idaho 15
- Wyoming 8
- Montana 6
- California 4
- Virginia 2
- Alaska 1
- Arizona 1
- Colorado 1
- Florida 1
- Kentucky 1
- Michigan 1
- New Jersey 1
- Nevada 1
- South Carolina 1
- Texas 1
Customer overlap
Who shops at Taco Time
Tracked chains Taco Time customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Maverik
100
Davis Food & Drug
67
Macey's
53
Stewart's Marketplace
51
Stewart's Market Castle Dale
49
Fred Meyer
47
Ute Petroleum
45
Utah DMV Richfield Office
43
D&B Supply
38
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