Growth ranking
Fastest-growing tracked Mexican fast food & fast casual chains
Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Del Taco and Valerie's Taco Shop sit in the high-growth half.
#
Chain
YoY growth
| Rank | Chain | Rank movement | YoY growth |
|---|---|---|---|
| 1 |
D
Del Taco
|
▲1 | +14.9% |
| 2 |
V
Valerie's Taco Shop
|
- | +14.8% |
| 3 |
E
El Pollo Loco
|
- | +13.5% |
| 4 |
S
Sombrero Mexican Food
|
▲1 | +10.6% |
| 5 |
B
Burros & Fries
|
▲1 | +4.9% |
| 6 |
C
Chipotle Mexican Grill
|
- | +2.4% |
| 7 |
T
Taco Bell
|
- | +0.5% |
| 8 |
R
Rubio's
|
- | -0.1% |
| 9 | C City Tacos | - | -1.2% |
| 10 | H Hilberto's Mexican Food | - | -2.1% |
| 11 |
Q
Qdoba
|
▼3 | -66.4% |
- Taco Bell
- Chipotle Mexican Grill
- El Pollo Loco
- Rubio's
- Del Taco
- Burros & Fries
- Sombrero Mexican Food
- Other tracked chains
Store footprint
Store map
228 tracked store locations in San Diego-Chula Vista-Carlsbad, CA. The 7 largest tracked chains are highlighted.
- Taco Bell (39)
- Chipotle Mexican Grill (41)
- El Pollo Loco (32)
- Rubio's (47)
- Del Taco (19)
- Burros & Fries (8)
- Sombrero Mexican Food (7)
- Other tracked chains
Top tracked chains by store count
-
1
R
-
2
C
-
3
T
-
4
E
-
5
D
-
6
B
-
7
S
-
8
Q
-
9
V
- 10 C City Tacos 3
- 11 H Hilberto's Mexican Food 3
-
12
C
Castañeda's Mexican Food 2
-
13
T
Taco Villa 1
-
14
L
La Salsa 1
- 15 C Casa del Taco 1
- 16 T Taco Express 1
-
17
T
Taco Time 1
-
18
H
HomeState 1
- 19 B Burrito King 1
- 20 B Blue Burro 1
-
21
W
Wahoo's Fish Taco 1
- 22 T Taco Bar 1
- 23 R Roberto's 1
- 24 E El Ranchito Taco Shop 1
-
25
S
Sancho's Tacos 1
-
26
M
Moe's Southwest Grill 1
- 27 C California Burritos 1
- 28 A Adalberto's Mexican Food 1
- 29 H Humberto's Taco Shop 1
More trends