Growth
Miguel's Jr. against its category
The biggest tracked US fast food restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Miguel's Jr.'s share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
M
McDonald's
|
-0.6% |
| 2 |
C
Chick-fil-A
|
+4.6% |
| 3 |
T
Taco Bell
|
+0.8% |
| 4 |
W
Wendy's
|
-8.6% |
| 5 |
B
Burger King
|
-2.2% |
| 6 |
P
Panda Express
|
+5.1% |
| 7 |
R
Raising Cane's Chicken Fingers
|
+2.3% |
| 8 |
D
Dairy Queen
|
-0.1% |
| 9 |
A
Arby's
|
-5.1% |
| 10 |
C
Culver's
|
+3.8% |
| 60 |
M
Miguel's Jr.
|
+10.7% |
Share of tracked category spend, indexed
Store footprint
Store map
22 tracked Miguel's Jr. locations across 1 US state.
Tracked stores by state
- California 22
Customer overlap
Who shops at Miguel's Jr.
Tracked chains Miguel's Jr. customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
R
Rosa Maria's
30
S
Sandals Church Menifee
29
Sandals Church Menifee
29
D
Dos Lagos
21
C
CIRCLES Events
21
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