Trends · data through September 2026

Mexican Fast Food & Fast Casual in San Francisco-Oakland-Fremont, CA

Iceflower tracks 167 stores from 12 Mexican fast food & fast casual chains in San Francisco-Oakland-Fremont, CA. Taco Bell grew fastest over the last year, ahead of Chipotle Mexican Grill and La Salsa.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
12
Tracked stores
167
Consumer panel
130M+

Growth ranking

Fastest-growing tracked Mexican fast food & fast casual chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Taco Bell and Chipotle Mexican Grill sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 T Taco Bell logo Taco Bell - +0.8%
2 C Chipotle Mexican Grill logo Chipotle Mexican Grill - +0.1%
3 L La Salsa logo La Salsa - -5.0%
4 E El Pollo Loco logo El Pollo Loco - -6.3%
  • Taco Bell
  • Chipotle Mexican Grill
  • El Pollo Loco
  • California Burrito
  • La Salsa
  • Baja Fresh
  • Del Taco
  • Other tracked chains

Store footprint

Store map

167 tracked store locations in San Francisco-Oakland-Fremont, CA. The 7 largest tracked chains are highlighted.

  • Taco Bell (76)
  • Chipotle Mexican Grill (65)
  • El Pollo Loco (10)
  • California Burrito (2)
  • La Salsa (5)
  • Baja Fresh (2)
  • Del Taco (2)
  • Other tracked chains

Top tracked chains by store count

More trends

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