Growth
California Taco Shop against its category
The biggest tracked US Mexican fast food & fast casual chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks California Taco Shop's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
T
Taco Bell
|
-4.5% |
| 2 |
C
Chipotle Mexican Grill
|
+4.7% |
| 3 |
Q
Qdoba
|
+8.9% |
| 4 |
M
Moe's Southwest Grill
|
-5.9% |
| 5 |
D
Del Taco
|
+1.1% |
| 6 |
E
El Pollo Loco
|
+11.2% |
| 7 |
C
Cafe Rio Mexican Grill
|
-1.3% |
| 8 |
C
Costa Vida
|
+3.7% |
| 9 |
T
Torchy's Tacos
|
+8.1% |
| 10 |
T
Taco John's
|
+1.9% |
| 137 | C California Taco Shop | -14.0% |
Share of tracked category spend, indexed
Store footprint
Store map
13 tracked California Taco Shop locations across 5 US states.
Tracked stores by state
- Rhode Island 8
- Pennsylvania 2
- Arizona 1
- Kansas 1
- North Carolina 1
Customer overlap
Who shops at California Taco Shop
Tracked chains California Taco Shop customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
1
1776 Liquors
100
G
Giant Eagle Market District
85
Giant Eagle Market District
85
H
Haymount Truck Stop
73
C
Common Pub & Grille
62
B
Bristol Express Car Wash
62
B
Bristol Mart
61
P
People's Credit Union
54
R
Riccotti's Sandwich Shop
53
B
Bristol Sunset Cafe
45
B
Bristol County Jail
44
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