Growth
Rubio's against its category
The biggest tracked US restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Rubio's's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chipotle Mexican Grill
|
-2.7% |
| 2 |
T
Texas Roadhouse
|
+4.3% |
| 3 |
C
Chili's Grill & Bar
|
- |
| 4 |
O
Olive Garden
|
+2.5% |
| 5 |
A
Applebee's Grill + Bar
|
-3.6% |
| 6 |
L
LongHorn Steakhouse
|
+6.8% |
| 7 |
C
Cracker Barrel Old Country Store
|
-3.2% |
| 8 |
O
Outback Steakhouse
|
+0.6% |
| 9 |
T
The Cheesecake Factory
|
+1.0% |
| 10 |
D
Denny's
|
-10.4% |
| 193 |
R
Rubio's
|
-31.8% |
Share of tracked category spend, indexed
Store footprint
Store map
158 tracked Rubio's locations across 4 US states.
Tracked stores by state
- California 123
- Arizona 26
- Nevada 8
- Florida 1
Customer overlap
Who shops at Rubio's
Tracked chains Rubio's customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
M
MCAS Miramar Commissary
57
MCAS Miramar Commissary
57
P
Petco Park
39
Petco Park
39
B
Barons Market
38
Barons Market
38
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