Growth
Baja Fresh against its category
The biggest tracked US Mexican fast food & fast casual chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Baja Fresh's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Taco Bell | -4.4% |
| 2 | Chipotle Mexican Grill | +4.2% |
| 3 | Qdoba | +9.4% |
| 4 | Del Taco | +0.6% |
| 5 | Moe's Southwest Grill | -5.3% |
| 6 | El Pollo Loco | +10.8% |
| 7 | Cafe Rio Mexican Grill | -1.7% |
| 8 | Costa Vida | +3.0% |
| 9 | Torchy's Tacos | +10.3% |
| 10 | Taco John's | +2.1% |
| 59 | Baja Fresh | -18.5% |
Share of tracked category spend, indexed
Store footprint
Store map
71 tracked Baja Fresh locations across 12 US states and DC. California, Oregon, and Maryland hold 72% of them.
Tracked stores by state
- California 36
- Oregon 11
- Maryland 4
- Nevada 4
- Virginia 4
- Washington 3
- Arizona 2
- Georgia 2
- Colorado 1
- District of Columbia 1
- Florida 1
- Rhode Island 1
- Texas 1
Customer overlap
Who shops at Baja Fresh
Tracked chains Baja Fresh customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Pavilions
87
Zupan's Markets
78
Brookside At The Oak
73
Ralphs
68
Fred Meyer
66
Vons
64
Safeway
63
Burgerville
62
Gelson's
55
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