Growth
Jimboy's Tacos against its category
The biggest tracked US Mexican fast food & fast casual chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Jimboy's Tacos's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Taco Bell | -4.4% |
| 2 | Chipotle Mexican Grill | +4.2% |
| 3 | Qdoba | +9.4% |
| 4 | Del Taco | +0.6% |
| 5 | Moe's Southwest Grill | -5.3% |
| 6 | El Pollo Loco | +10.8% |
| 7 | Cafe Rio Mexican Grill | -1.7% |
| 8 | Costa Vida | +3.0% |
| 9 | Torchy's Tacos | +10.3% |
| 10 | Taco John's | +2.1% |
| 81 | Jimboy's Tacos | +6.7% |
Share of tracked category spend, indexed
Store footprint
Store map
43 tracked Jimboy's Tacos locations across 3 US states. California holds 84% of them.
Tracked stores by state
- California 36
- Nevada 6
- Texas 1
Customer overlap
Who shops at Jimboy's Tacos
Tracked chains Jimboy's Tacos customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Raley's
100
First U.S. Community CU
68
Sacramento Mustang
62
Bel Air
59
SPD Market
43
First US Community Credit Union
43
Red Hawk Casino
41
Thunder Valley Casino Resort
41
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