Trends · data through September 2026

Retail trends in Austin-Round Rock-San Marcos, TX

Iceflower tracks 2,130 stores from 1,167 retail chains in Austin-Round Rock-San Marcos, TX. Happy Clouds Smoke Shop grew fastest over the last year, ahead of Kay Jewelers and Hobby Lobby.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
1,167
Tracked stores
2,130
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Happy Clouds Smoke Shop and Kay Jewelers sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Happy Clouds Smoke Shop ▲5 +19.6%
2 Kay Jewelers ▲6 +19.3%
3 Hobby Lobby ▲5 +17.7%
4 EZPAWN ▲3 +14.2%
5 Dollar Tree ▲1 +14.1%
6 Victoria's Secret ▲5 +13.4%
7 Windsor Fashions ▲7 +13.0%
8 Ross Dress for Less ▲1 +13.0%
9 HomeGoods ▲4 +12.3%
10 Marshalls - +12.0%
11 Guitar Center ▲3 +11.8%
12 lululemon ▲1 +11.8%
13 Carter's ▲1 +10.5%
14 Tillys ▲4 +9.2%
15 BoxLunch ▲1 +8.9%

Store footprint

Store map

2,130 tracked store locations in Austin-Round Rock-San Marcos, TX, colored by category. The top 5 chains by store count run 193 of the 2,130 stores (9%); 924 of the 1,167 tracked chains have a single store here. 7% of the tracked retail stores here are discount stores, against 16% across Texas.

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.

Working in fashion, apparel and footwear? See consumer transaction data for fashion, apparel and footwear →