Trends · data through September 2026

Retail & consumer trends in Austin-Round Rock-San Marcos, TX

Iceflower tracks 15,046 stores from 9,651 retail and consumer chains in Austin-Round Rock-San Marcos, TX. Buc-ee's grew fastest over the last year, ahead of Burlington and Five Below.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
9,651
Tracked stores
15,046
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail and consumer chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Buc-ee's and Burlington sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Buc-ee's ▲4 +19.9%
2 Burlington ▲12 +19.7%
3 Five Below ▲12 +19.2%
4 Texas Roadhouse ▲8 +17.8%
5 Barnes & Noble ▲14 +17.6%
6 Exxon ▲7 +15.7%
7 QuikTrip ▲1 +14.9%
8 H-E-B - +14.6%
9 Hobby Lobby ▲10 +14.2%
10 LongHorn Steakhouse ▲9 +11.7%
11 Valvoline Instant Oil Change ▲15 +11.4%
12 Kerbey Lane Cafe ▲9 +11.1%
13 Extra Space Storage ▲3 +10.7%
14 Dollar Tree ▲4 +10.7%
15 P. Terry's Burger Stand ▲9 +10.6%

Store footprint

Store map

15,046 tracked store locations in Austin-Round Rock-San Marcos, TX, colored by category group. The top 5 chains by store count run 527 of the 15,046 stores (4%); 8,576 of the 9,651 tracked chains have a single store here.

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