Trends · data through September 2026

Leisure & Travel trends in Austin-Round Rock-San Marcos, TX

Iceflower tracks 812 stores from 670 leisure & travel chains in Austin-Round Rock-San Marcos, TX. Holiday Inn Express & Suites grew fastest over the last year, ahead of SpringHill Suites and Cinemark.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
670
Tracked stores
812
Consumer panel
130M+

Growth ranking

Fastest-growing tracked leisure & travel chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Holiday Inn Express & Suites and SpringHill Suites sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Holiday Inn Express & Suites ▲2 +16.1%
2 SpringHill Suites ▲3 +13.7%
3 Cinemark ▲1 +13.0%
4 Aloft ▲3 +12.7%
5 Holiday Inn Express ▲1 +12.3%
6 Hilton Garden Inn ▲1 +9.8%
7 La Quinta Inn & Suites ▲1 +4.7%
8 Motel 6 ▼1 +3.5%
9 Game Over Videogames - -0.6%
10 Homewood Suites by Hilton - -2.1%
11 Choice Hotels - -7.9%
12 Hampton Inn & Suites - -9.2%
13 Hyatt Place ▼2 -11.7%
14 Red Roof - -12.5%
15 WoodSpring Suites ▼2 -13.1%

Store footprint

Store map

812 tracked store locations in Austin-Round Rock-San Marcos, TX, colored by category. The top 5 chains by store count run 60 of the 812 stores (7%); 619 of the 670 tracked chains have a single store here.

Top tracked chains by store count

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