Growth
Francesca's against its category
The biggest tracked US women's contemporary chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Francesca's's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Express | +9.2% |
| 2 | Aritzia | - |
| 3 | Altar'd State | +17.1% |
| 4 | J.Crew | +7.6% |
| 5 | Torrid | -16.7% |
| 6 | Banana Republic | +0.1% |
| 7 | David's Bridal | -4.0% |
| 8 | Palmetto Moon | +15.9% |
| 9 | Madewell | -1.3% |
| 10 | Vineyard Vines | +6.7% |
| 11 | Francesca's | -39.8% |
Share of tracked category spend, indexed
Store footprint
Store map
331 tracked Francesca's locations across 45 US states. California, Texas, and Florida hold 24% of them.
Tracked stores by state
- California 30
- Texas 26
- Florida 23
- Illinois 16
- Pennsylvania 16
- New Jersey 14
- Michigan 12
- North Carolina 12
- Ohio 12
- Massachusetts 9
- New York 9
- Virginia 9
- Colorado 8
- Connecticut 8
- Missouri 8
- Indiana 7
- Minnesota 7
- Tennessee 7
- Alabama 6
- Georgia 6
- Kentucky 6
- Maryland 6
- South Carolina 6
- Wisconsin 6
- Arkansas 5
- Arizona 5
- Louisiana 5
- Iowa 4
- Kansas 4
- New Hampshire 4
- Rhode Island 4
- Washington 4
- Mississippi 3
- North Dakota 3
- Nebraska 3
- Nevada 3
- Delaware 2
- Maine 2
- Oklahoma 2
- Oregon 2
- South Dakota 2
- West Virginia 2
- Idaho 1
- Montana 1
- Utah 1
Customer overlap
Who shops at Francesca's
Tracked chains Francesca's customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Altar'd State
100
Target
47
Ulta Beauty
39
SEPHORA
35
lululemon
34
T.J.Maxx
34
Kendra Scott
32
Garage
28
More trends