Growth
Holy Smokes against its category
The biggest tracked US vape & tobacco shops by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Holy Smokes's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Smoker Friendly | +0.2% |
| 2 | Wild Bill's Tobacco | +10.5% |
| 3 | Tobacco Connection | +3.1% |
| 4 | Big Smoke | +9.3% |
| 5 | Tobacco Hut & Vape | +16.3% |
| 6 | Tobacco & Vape | -3.1% |
| 7 | Tobacco King and Vape | -15.5% |
| 8 | Tobacco Hut | +11.1% |
| 9 | Smoke Shop | +5.9% |
| 10 | Vape City | +4.5% |
| 64 | Holy Smokes | +19.0% |
Share of tracked category spend, indexed
Store footprint
Store map
34 tracked Holy Smokes locations across 9 US states. Texas, Florida, and Wisconsin hold 74% of them.
Tracked stores by state
- Texas 11
- Florida 9
- Wisconsin 5
- Michigan 4
- Arizona 1
- Illinois 1
- New Hampshire 1
- New Mexico 1
- Ohio 1
Customer overlap
Who shops at Holy Smokes
Tracked chains Holy Smokes customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
MCAS Yuma Commissary
100
Sprague's Sports
56
Da Boyz Italian Cuisine
52
Gila Ridge Dental
51
Holy Smoke
51
Wheezy's Grill and Sportsbar
48
The Pint House Bar & Grill
48
Lutes Casino
47
Pour Behavior Az
45
Brewers Restaurant & Sports Bar
42
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