Trends · data through September 2026

Mexican Restaurants & Taquerias in Wisconsin

Iceflower tracks 604 stores from 522 Mexican restaurants & taquerias in Wisconsin. El Tarasco grew fastest over the last year, ahead of Nachos Mexican Grill and Azteca Mexican.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
522
Tracked stores
604
Consumer panel
130M+

Growth ranking

Fastest-growing tracked Mexican restaurants & taquerias

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. El Tarasco and Nachos Mexican Grill sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 E El Tarasco ▲1 +18.1%
2 N Nachos Mexican Grill - +10.0%
3 A Azteca Mexican logo Azteca Mexican ▲1 +3.3%
4 E El Charro Mexican Grill ▲1 +1.5%
5 F Fiesta Cancun ▲1 -5.1%
6 L La Mexicana - -10.3%
7 T Taqueria El Toro - -10.7%
8 C Cozumel Mexican Restaurant - -15.7%
9 B Bel Air Cantina logo Bel Air Cantina - -17.1%
10 C Casa Tequila ▼1 -22.2%
11 E El Sarape ▼3 -68.0%
  • El Beso
  • Bel Air Cantina
  • El Senorial
  • Botanas Mexican Restaurant II
  • Taquerias Arandas
  • Los Mariachis
  • Cozumel Mexican Restaurant
  • Other tracked chains

Store footprint

Store map

604 tracked store locations in Wisconsin. The 7 largest tracked chains are highlighted.

  • El Beso (2)
  • Bel Air Cantina (3)
  • El Senorial (2)
  • Botanas Mexican Restaurant II (1)
  • Taquerias Arandas (2)
  • Los Mariachis (2)
  • Cozumel Mexican Restaurant (5)
  • Other tracked chains

Top tracked chains by store count

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