Trends · data through September 2026

Bakeries, Donuts & Desserts in Wisconsin

Iceflower tracks 398 stores from 333 bakeries, donuts & desserts in Wisconsin. Nothing Bundt Cakes grew fastest over the last year, ahead of Auntie Anne's and O&H Danish Bakery.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
333
Tracked stores
398
Consumer panel
130M+

Growth ranking

Fastest-growing tracked bakeries, donuts & desserts

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Nothing Bundt Cakes and Auntie Anne's sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 N Nothing Bundt Cakes logo Nothing Bundt Cakes - +16.9%
2 A Auntie Anne's logo Auntie Anne's - +10.5%
3 O O&H Danish Bakery logo O&H Danish Bakery - +3.4%
4 P Pete's Pops logo Pete's Pops - -4.8%
5 C Cinnabon logo Cinnabon - -5.6%
6 B Breadsmith logo Breadsmith - -6.7%
7 I Insomnia Cookies logo Insomnia Cookies - -21.7%
  • O&H Danish Bakery
  • Pfister Club Lounge
  • Nothing Bundt Cakes
  • Auntie Anne's
  • Grebe's Bakery
  • Simma's Bakery
  • Cinnabon
  • Other tracked chains

Store footprint

Store map

398 tracked store locations in Wisconsin. The 7 largest tracked chains are highlighted.

  • O&H Danish Bakery (3)
  • Pfister Club Lounge (1)
  • Nothing Bundt Cakes (8)
  • Auntie Anne's (20)
  • Grebe's Bakery (1)
  • Simma's Bakery (1)
  • Cinnabon (5)
  • Other tracked chains

Top tracked chains by store count

  • 1 A Auntie Anne's logo Auntie Anne's 20
  • 2 N Nothing Bundt Cakes logo Nothing Bundt Cakes 8
  • 3 G Great Harvest Bread Co. logo Great Harvest Bread Co. 8
  • 4 B Breadsmith logo Breadsmith 5
  • 5 C Cinnabon logo Cinnabon 5
  • 6 P Pete's Pops logo Pete's Pops 3
  • 7 U Uncle Mike's Bake Shoppe 3
  • 8 I Insomnia Cookies logo Insomnia Cookies 3
  • 9 O O&H Danish Bakery logo O&H Danish Bakery 3
  • 10 D Donut Monster 2
  • 11 P Pretzelmaker logo Pretzelmaker 2
  • 12 B Ben's Soft Pretzels 2
  • 13 H Hartman's Bakery 2
  • 14 M Mochinut logo Mochinut 2
  • 15 M Manderfield's Home Bakery 2
  • 16 M Midwest Sad logo Midwest Sad 2
  • 17 F Fresh Baked Cafe logo Fresh Baked Cafe 2
  • 18 D Donut Squad 2
  • 19 G Greenbush Bakery 2
  • 20 S Stella's Bakery 2
  • 21 S Sweet Dreams 2
  • 22 G Greige Patisserie 1
  • 23 H Happy Dough Lucky 1
  • 24 C Caked It LLC 1
  • 25 B Becky's Sugar Shack 1
  • 26 S Simple Simon Bakery logo Simple Simon Bakery 1
  • 27 S Slice of Heaven Bakery 1
  • 28 D Daily Baking Company 1
  • 29 B Beach Bum Bakery 1
  • 30 P Pastries by Chad 1
  • 31 Y Yummee Treats 1
  • 32 L La Sure's Cakes & Cafe 1
  • 33 M Monona Bakery & Eatery 1
  • 34 V Vande Walle's Candies 1
  • 35 T The Coffee Talk Bakery 1
  • 36 E Edgewood Bakeshop 1
  • 37 J Jen's Sweet Treats 1
  • 38 D Delicately Delicious 1
  • 39 G Glazed 1
  • 40 L Lox Stock and Bagel 1
  • 41 G Gotham Bagels logo Gotham Bagels 1
  • 42 L La Nueva Bakery 1
  • 43 S Sweet Memories 1
  • 44 S Sweet Talkin' Treats 1
  • 45 L Lorelei Bittner's Bakery 1
  • 46 B Baked Dreams Bakery and Cafe 1
  • 47 S Something Sweet 1
  • 48 B Black Twig Bakery 1
  • 49 A Amaranth Bakery & Cafe 1
  • 50 S Sweet Chatchaya 1

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