Growth
El Caporal against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks El Caporal's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chuy's
|
-14.7% |
| 2 |
P
Plaza Azteca
|
+7.2% |
| 3 |
F
Filiberto's Mexican Food
|
+4.5% |
| 4 |
C
Condado Tacos
|
-18.5% |
| 5 | E El Nopal | -7.3% |
| 6 | P Pappasito's Cantina | +4.1% |
| 7 | R Rancherito's | +3.4% |
| 8 |
A
Azteca Mexican
|
+1.3% |
| 9 | M Monterrey Mexican Restaurant | +3.3% |
| 10 |
L
Lupe Tortilla
|
+8.3% |
| 59 | E El Caporal | +5.0% |
Share of tracked category spend, indexed
Store footprint
Store map
23 tracked El Caporal locations across 13 US states.
Tracked stores by state
- Oregon 4
- California 3
- Washington 3
- Missouri 2
- Ohio 2
- Virginia 2
- Colorado 1
- Idaho 1
- Illinois 1
- Kentucky 1
- North Carolina 1
- New Mexico 1
- Wisconsin 1
Customer overlap
Who shops at El Caporal
Tracked chains El Caporal customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
W
Wickel Tire Pros
100
U
United Electric Co-Op
97
B
Burgers Etc
93
S
Stokes Freshfood Market
91
T
Taco Bandido
89
S
Stevo's
86
E
El Torito Market Carniceria
84
S
Swensen's Market
83
C
Church Road Market
81
F
Farmers Corner
79
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