Growth
Sol De Mexico against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Sol De Mexico's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Chuy's | -15.2% |
| 2 | Plaza Azteca | +7.0% |
| 3 | Filiberto's Mexican Food | +2.9% |
| 4 | El Nopal | -6.2% |
| 5 | Condado Tacos | -19.9% |
| 6 | La Fiesta | -1.5% |
| 7 | La Hacienda | -2.1% |
| 8 | Pappasito's Cantina | +2.6% |
| 9 | Mi Pueblo | -5.3% |
| 10 | Las Palmas | +14.8% |
Share of tracked category spend, indexed
Store footprint
Store map
10 tracked Sol De Mexico locations across 7 US states. Illinois, Massachusetts, and Wisconsin hold 60% of them.
Tracked stores by state
- Illinois 2
- Massachusetts 2
- Wisconsin 2
- Florida 1
- Indiana 1
- Oregon 1
- Washington 1
Customer overlap
Who shops at Sol De Mexico
Tracked chains Sol De Mexico customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Aman's Beer + Wine
100
Village Pumper
71
Village Wine & Liquor
62
Sportsman's Pub & Grub
41
Boneyard Pub & Grille
40
Waterford Food Mart
36
Penny Bar
33
Sparkle City Wash & Storage
31
Mukwonago Animal Hospital
31
Antigua Real
30
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