Trends · data through September 2026

Ice Cream & Frozen Treats in Wisconsin

Iceflower tracks 395 stores from 208 ice cream & frozen treats in Wisconsin. Briq's Soft Serve grew fastest over the last year, ahead of Chocolate Shoppe Ice Cream and Baskin-Robbins.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
208
Tracked stores
395
Consumer panel
130M+

Growth ranking

Fastest-growing tracked ice cream & frozen treats

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Briq's Soft Serve and Chocolate Shoppe Ice Cream sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 B Briq's Soft Serve ▲2 +9.8%
2 C Chocolate Shoppe Ice Cream ▲1 +2.2%
3 B Baskin-Robbins logo Baskin-Robbins - -0.6%
4 D Dairy Queen logo Dairy Queen - -4.0%
5 C Cold Stone Creamery logo Cold Stone Creamery - -4.7%
6 K Kilwins logo Kilwins ▼1 -10.2%
7 L La Michoacana ▲1 -12.2%
8 D Dairyland ▼3 -85.0%
  • Dairy Queen
  • Oscar's Frozen Custard
  • Baskin-Robbins
  • Big Deal Burgers & Custard
  • Cold Stone Creamery
  • Gordo's Bubble Waffles
  • Neveria Las Maravillas
  • Other tracked chains

Store footprint

Store map

395 tracked store locations in Wisconsin. The 7 largest tracked chains are highlighted.

  • Dairy Queen (130)
  • Oscar's Frozen Custard (2)
  • Baskin-Robbins (21)
  • Big Deal Burgers & Custard (1)
  • Cold Stone Creamery (13)
  • Gordo's Bubble Waffles (1)
  • Neveria Las Maravillas (1)
  • Other tracked chains

Top tracked chains by store count

  • 1 D Dairy Queen logo Dairy Queen 130
  • 2 B Baskin-Robbins logo Baskin-Robbins 21
  • 3 C Cold Stone Creamery logo Cold Stone Creamery 13
  • 4 C Chocolate Shoppe Ice Cream 5
  • 5 B Briq's Soft Serve 5
  • 6 L La Michoacana 4
  • 7 D Dairyland 3
  • 8 K Kilwins logo Kilwins 3
  • 9 S Smart Cow Yogurt Bar 3
  • 10 S Scratch Ice Cream logo Scratch Ice Cream 2
  • 11 H Hansen's Ice Cream Parlor 2
  • 12 T The Big Dipper 2
  • 13 P Purple Door Ice Cream logo Purple Door Ice Cream 2
  • 14 M Mullen's Dairy Bar 2
  • 15 O Oscar's Frozen Custard 2
  • 16 S Sara's Artisan Gelato 2
  • 17 L Leon's Frozen Custard 2
  • 18 I Ice Cream Social 2
  • 19 S Sharon Ice Cream Shoppe 1
  • 20 S Sweet Scoops A' La Mode 1
  • 21 T The Main Scoop 1
  • 22 B Babes Bubble Waffle Cafe 1
  • 23 D Door County Gelato 1
  • 24 S Sweets & Eats 1
  • 25 W Wholly Cow Frozen Custard 1
  • 26 E El Pollito Pio Ice Cream Shop + More 1
  • 27 P Paradise Ice Cream 1
  • 28 B Bocadillos 1
  • 29 S Sweet n Saulty Ice cream Parlor 1
  • 30 R RJ's Ice Cream 1
  • 31 C Cool sweet treats ice cream truck 1
  • 32 G Grab A Cone 1
  • 33 D Dairy Maid 1
  • 34 B BrainFreeze Ice Cream Shoppe 1
  • 35 E Emmalyn's Sweets & Treats 1
  • 36 L La Michoacana Ice Cream 1
  • 37 P Peanut's Ice Cream and Cookie Dough 1
  • 38 G Gordon Station 1
  • 39 T The Merrimac Scoop 1
  • 40 D Dippy's Ice Cream Shop 1
  • 41 D Darien Ice Cream Shoppe 1
  • 42 T The Dairy Barn 1
  • 43 H Hub City Ice Cream Company 1
  • 44 S Scoops Ice Cream House 1
  • 45 C Casimir’s 1
  • 46 T The Grand Stand 1
  • 47 C Cedar Crest Ice Cream Factory & Parlor 1
  • 48 L Linda Mae's 1
  • 49 K Kurschner's Super Premium Ice Cream 1
  • 50 C Cool Twist Depot 1

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