Trends · data through September 2026

Burger Chains in Wisconsin

Iceflower tracks 859 stores from 97 burger chains in Wisconsin. MOOYAH Burgers, Fries & Shakes grew fastest over the last year, ahead of Burger King and Culver's.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
97
Tracked stores
859
Consumer panel
130M+

Growth ranking

Fastest-growing tracked burger chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. MOOYAH Burgers, Fries & Shakes and Burger King sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 M MOOYAH Burgers, Fries & Shakes logo MOOYAH Burgers, Fries & Shakes - +4.2%
2 B Burger King logo Burger King ▲1 +3.6%
3 C Culver's logo Culver's - +2.3%
4 M McDonald's logo McDonald's - +1.1%
5 F Five Guys logo Five Guys - -0.1%
6 S Shake Shack logo Shake Shack - -0.1%
7 A A&W Restaurant logo A&W Restaurant - -3.1%
8 M Milwaukee Burger Company - -5.2%
9 K Kopp's logo Kopp's - -5.5%
10 F Freddy's Frozen Custard & Steakburgers logo Freddy's Frozen Custard & Steakburgers ▲1 -9.3%
11 B Badger Burger Company ▼1 -15.7%
12 W Wendy's logo Wendy's ▼1 -17.1%
  • McDonald's
  • Culver's
  • Burger King
  • Wendy's
  • A&W Restaurant
  • Kopp's
  • Milwaukee Burger Company
  • Other tracked chains

Store footprint

Store map

859 tracked store locations in Wisconsin. The 7 largest tracked chains are highlighted.

  • McDonald's (312)
  • Culver's (145)
  • Burger King (135)
  • Wendy's (60)
  • A&W Restaurant (48)
  • Kopp's (3)
  • Milwaukee Burger Company (7)
  • Other tracked chains

Top tracked chains by store count

  • 1 M McDonald's logo McDonald's 312
  • 2 C Culver's logo Culver's 145
  • 3 B Burger King logo Burger King 135
  • 4 W Wendy's logo Wendy's 60
  • 5 A A&W Restaurant logo A&W Restaurant 48
  • 6 H Hardee's logo Hardee's 23
  • 7 F Five Guys logo Five Guys 20
  • 8 M Milwaukee Burger Company 7
  • 9 T Tom's Drive In logo Tom's Drive In 5
  • 10 K Kopp's logo Kopp's 3
  • 11 S Shake Shack logo Shake Shack 3
  • 12 C Checkers logo Checkers 3
  • 13 M MOOYAH Burgers, Fries & Shakes logo MOOYAH Burgers, Fries & Shakes 3
  • 14 B Badger Burger Company 3
  • 15 F Freddy's Frozen Custard & Steakburgers logo Freddy's Frozen Custard & Steakburgers 3
  • 16 P Point Burger Bar 2
  • 17 S Sonic Drive-In logo Sonic Drive-In 2
  • 18 S Sobelman's 2
  • 19 G Georgie Porgie's Treefort Restaurant logo Georgie Porgie's Treefort Restaurant 2
  • 20 A AJ Bombers 1
  • 21 P Pete's Hamburgers 1
  • 22 R River Street Pier 1
  • 23 T The Cameron House 1
  • 24 T The Mad Apple Burger & Billiard Co. 1
  • 25 T The Shack Burger 1
  • 26 J Joe Rouer's Bar 1
  • 27 L Lefty’s Too 1
  • 28 B B-52 Big Bombers 1
  • 29 A Augies Woodhill Saloon & Grill 1
  • 30 B Brickhouse Craft Burgers and Brews 1
  • 31 M Mihm's Charcoal Grill 1
  • 32 J Jonesy's Local Bar & Grill 1
  • 33 B Burly-N-Bucks 1
  • 34 S Shoots Bar & Grill 1
  • 35 P Patty Shack 1
  • 36 T The Village Green 1
  • 37 P Powell's on Round Lake 1
  • 38 T Tipsy Cow Sun Prairie 1
  • 39 S Super Steak & Lemonade 1
  • 40 S Stack'd Burger Bar 1
  • 41 P Pop's Frozen Custard 1
  • 42 D Dlux 1
  • 43 B Big Boy Wisconsin 1
  • 44 B Bay Area Burger Co. 1
  • 45 T The Caribou Tavern 1
  • 46 T The Social House Of Rice Lake 1
  • 47 D Dick's Drive-In logo Dick's Drive-In 1
  • 48 M Mari's Fresh Burgers 1
  • 49 1 1175 1
  • 50 G Grasse's Grill 1

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