Growth
Cinco de Mayo against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Cinco de Mayo's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Chuy's | -15.2% |
| 2 | Plaza Azteca | +7.0% |
| 3 | Filiberto's Mexican Food | +2.9% |
| 4 | El Nopal | -6.2% |
| 5 | Condado Tacos | -19.9% |
| 6 | La Fiesta | -1.5% |
| 7 | La Hacienda | -2.1% |
| 8 | Pappasito's Cantina | +2.6% |
| 9 | Mi Pueblo | -5.3% |
| 10 | Las Palmas | +14.8% |
| 18 | Cinco de Mayo | +12.8% |
Share of tracked category spend, indexed
Store footprint
Store map
81 tracked Cinco de Mayo locations across 25 US states. Tennessee, New Jersey, and Florida hold 30% of them.
Tracked stores by state
- Tennessee 11
- New Jersey 7
- Florida 6
- Kentucky 6
- Texas 5
- California 4
- Illinois 4
- Indiana 4
- Maryland 4
- Mississippi 3
- New York 3
- Ohio 3
- Oregon 3
- Virginia 3
- Michigan 2
- North Carolina 2
- South Carolina 2
- Wisconsin 2
- Alabama 1
- Colorado 1
- Connecticut 1
- Georgia 1
- Iowa 1
- Missouri 1
- Pennsylvania 1
Customer overlap
Who shops at Cinco de Mayo
Tracked chains Cinco de Mayo customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Midstate Electric Cooperative
100
Shop Smart
87
Wickiup Junction
81
Coliseum Liquors
64
The Paddock
56
Panos Fresh Market
49
Gordy's Truck Stop
47
Big Daddy Liquor
42
West Wilson Utility District
34
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